CLOSING THE CIRCLE

Run a word check on the brief for any major project plan and the chances are high that one word will be conspicuous by its absence. That word is 'communications'. Too often, the best laid plans include parameters for the project outcomes, and even the ways in which these are to be measured - but totally omit the means to communicate aims and results to key stakeholders.

This omission is not merely an academic one. Without on-going stakeholder involvement, participation and commitment, projects are likely to fail to meet their aims. Furthermore, without a programme to communicate successes the organization cannot fully reap the benefits of successful outcomes. We call that process 'closing the circle.'

Fortunately, help is at hand. Stuart Notholt Communications Ltd specializes in providing bolt-on communications solutions for complex multidisciplinary programmes. By ensuring that stakeholders are kept in the loop, and by providing Project Director level input, SNC can ensure that project outcomes are achieved and publicized.

Aspects of 'closing the circle' work include:

<	Establishing measurable communications outcomes for projects that are relevant to stakeholder groups
<	Establishing and maintaining appropriate communications to stakeholders
<	Ensuring core messages are consistent and understood across the organization, including (where appropriate) by investors, partners and staff
<	Project management of the communications workstream
<	Integration of internal communications and public relations processes into the project communications workstream
<	Providing an independent and authoritative single source of contact and direction on communications issues

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